Local Isn’t Just a Location—It’s a Lifestyle
Shopping local has always mattered—but in today’s world, it’s more impactful than ever. Whether you're browsing in person or clicking “add to cart” from the comfort of your couch, choosing a small business over a big-box chain makes a real difference.
At Flip-flops & What Nots, we’re proud to be both your local go-to boutique in Birmingham, Alabama and a nationwide online destination for comfort-first, fashion-forward footwear and clothing. We’re more than just a shop—we’re part of the community. And when you support us, you support so much more.
Yes, Even Online Purchases Count as “Shopping Local”
One of the biggest myths we love to bust? That shopping locally only happens inside a physical storefront.
When you buy from a small business with an online store—like ours—you’re still supporting local. You’re helping a real team of people (hi, that’s us!) continue to do what they love. We love our customers and have many who have become really great friends over the years. We also love helping husbands and boyfriends shop because we know what you'll like!
We've even been known to hold your puppies and babies while you shop!
Every order placed on our website is packed with care right here in Birmingham. Every pair of flip-flops shipped out the door is backed by real human hands, with a whole lot of gratitude.
3 Big Reasons Shopping Small Makes a Big Impact
1. You’re Supporting Real People, Not Just a Brand
Every time you shop with Flip-flops & What Nots, you’re supporting a family-run business—people who live, work, and raise their kids in your community (or one just like it). You're investing in dreams, not shareholders. Your purchases actually helps buy groceries for my family!
2. You Get Customer Service That Actually Cares
Have a question about fit? Wondering if a shoe runs true to size? Need help picking the right brand for your arch support needs? We’ve got you. No bots. No scripts. Just real, friendly people who know our products and want you to love what you buy. I love to help find a style that makes you feel good, whether it’s a shoe or a shirt, I feel good for helping you feel good!
3. Your Purchase Fuels Local Growth
From hiring team members and paying local taxes to partnering with other small makers, shopping local keeps dollars circulating in the community. That’s good for schools, neighborhoods, and the heart of your city.
Why Flip-flops & What Nots Is the Best of Both Worlds
We believe in blending the charm and care of a local boutique with the convenience of online shopping. Here’s what makes us special:
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Brick-and-Mortar Roots: Visit us in Birmingham and try on your favorite styles in person. Meet our team, ask questions, and get a true boutique experience.
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Nationwide Online Store: Can’t make it to Alabama? No problem. Our entire selection is just a click away—delivered right to your doorstep, with the same attention to detail we offer in-store.
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Personalized Help, No Matter Where You Are: Email us, DM us, or call the shop. You’ll always get a real person who’s ready to help, with no fuss.
When You Shop With Us, You’re Part of Something Bigger
You’re not just buying flip-flops—you’re joining a movement. One that supports small-town businesses, independent brands, and high-quality products chosen with love. It’s a movement that says comfort and care go hand-in-hand. And it means more than you know.
So whether you stop by our shop in Birmingham or shop online from across the country—thank you. We see you. We appreciate you. And we can’t wait to help you find your next favorite pair.
Shop Small. Feel Good. Look Great.
Find Your Next Favorite Pair Here